We Are Explorers launches road trip campaign with Destination NSW

We Are Explorers has launched an interactive digital campaign with Destination NSW, “What Kind Of Roadtripper Are You?”.

The announcement:

With the current focus on domestic travel, the challenge for many roadtrippers is deciding which journey is best suited to their adventure appetite. Digital travel publisher We Are Explorers are solving this problem in their latest collaboration with Destination NSW called ‘What Type Of Road Tripper Are You?.

As part of this multi-channel digital campaign, readers are encouraged to take an interactive quiz to determine their road trip persona, together with a series of customised itineraries that match their personality.

Launched on the 7th of April, these itineraries offer an immersive digital experience through a new integration with Alpaca Maps, industry leaders in the innovative display of online maps.

‘We’re really excited to try something new with this destination campaign. We’ve focused on offering the best possible experience for our readers with an ultimate goal to encourage dispersed travel that supports NSW’s tourism industry’, said Henry Brydon, founder of We Are Explorers.

The stunning diversity of the state can be seen through the featured road trips, including the Kosciuszko Alpine Way to the south, the Darling River Run to the west and the Rainforest Way to the north.

Road trips remain the safest way to travel during these unpredictable covid times, and this campaign has been designed to encourage a fun, safe experience for travellers.

For more information visit https://weareexplorers.co/what-type-of-road-tripper-are-you/

Source: We Are Explorers media release


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