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We Are Social expands to NYC

Social media agency We Are Social, co-founded by ex-Sydneysider Nathan McDonald, founding member of IF magazine, has opened a New York office.

The foundation clients of We Are Social New York include adidas and De Beers. The agency will be headed up by former Photon agency staffer Leila Thabet, who was marketing manger at the now defunct Geekdom.

The company is now based in Sydney, London, São Paulo, Singapore, Paris, Milan, Munich and Sydney.

Leila We Are Social NY

The Sydney branch of the agency has been dubbed ‘We Are Silent’ by industry wags, having maintained a low public profile since the departure of co-founder Heather Ann Snodgrass for mobile start-up Roamz in 2011.

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