Tourism Australia has launched a profile on the up and coming new social platform Pinterest, making it one of the first large Australian brands to use the site.
A spokesperson for TA described it as “perfect for tourism, since it’s all about sharing great visual content, and travel experiences are something people naturally want to share and discuss”.
The intention is “the same as our wider social media strategy – to inspire people to share their experiences and advocate Australia, with the ultimate aim of encouraging more people to visit.”
The profile has been kept deliberately low-key with a test and learn approach, and is being managed by TA’s US team.
There are currently 31 boards and 840 pins covering destinations, iconic attractions, experiences, events and Aussie animals on the site and at time of writing had over 400 followers.
TA’s Pinterest page is integrated with the longer established Instagram page, on which users have contributed more than 31,000 images.
Concerns have been raised by copyright and privacy experts about Pinterest’s ownership and moderation of images, but Tourism Australia’s Leo Seaton says no issues have yet occurred for the brand.