We Are Social launches We Are Social Gaming
We Are Social has launched We Are Social Gaming, which aims to offer brands the ability to create experiences within gaming and esports environments.
The offering does not result in any title changes for staff, but seeks to offer the expertise of We Are Social’s gaming “squad” of around 20 people, who are based globally, for its client portfolio.
We Are Social has launched We Are Social Gaming
The agency sees gaming as a core offering for its business that sits within social media, not apart from it.
We Are Social CEO Suzie Shaw commented: “Online games have helped people stay connected throughout the pandemic, and have become increasingly mainstream, to the point that 3 in 4 Australian internet users now play games for at least one hour per day. We believe that gaming is the next big cultural frontier for brands and offers endless creative possibilities, but its fragmented landscape makes it very complex to navigate – much like social. We help brands identify the opportunity, decode gaming culture and connect with this community in meaningful ways.”
We Are Social global chief strategy officer Mobbie Nazir added: “Online games have helped people stay connected throughout the pandemic, and have become increasingly mainstream, to the point that three in four Australian internet users now play games for at least one hour per day. We believe that gaming is the next big cultural frontier for brands and offers endless creative possibilities, but its fragmented landscape makes it very complex to navigate – much like social. We help brands identify the opportunity, decode gaming culture and connect with this community in meaningful ways.”
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