UM adds MD role in Sydney, poaching MediaCom’s Ben McCallum

Ben McCallum has swapped WPP for IPG Mediabrands, to take on the role of managing director for UM’s Sydney office, effective 1 February 2022.

In his new role, he will work alongside Sophie Bingham, currently on maternity leave, to lead the Sydney offering, reporting directly into CEO, Anathea Ruys.

Bingham was appointed as general manager in Sydney in 2019, and is now a group director, with Gareth Nicholls holding the GM role in Melbourne, where Ruys is now based. The Melbourne office does not have a managing director role, as Ruys said the scale of UM Sydney and the agency’s clients in the market warranted “an increased seniority in the role that leads the Sydney office and offering”.