‘Linear TV will continue to be plagued with the same instabilities’: Foxtel Media CEO speaks after company drops out of OzTAM
Australia’s TV ratings agency OzTAM has announced that Foxtel has chosen to withdraw from its measurement data from the end of the year.
This decision affects key datasets, including VOZ for Total TV and VPM (video player measurement), marking a significant shift in how the subscription service’s viewership will be tracked.
OzTAM is Australia’s official TV audience measurement body, tracking viewership across metropolitan, regional, and subscription TV markets. It provides data on live, time-shifted, and on-demand TV consumption, helping networks and advertisers understand audience behaviour across platforms.
In a statement, OzTAM said it is disappointed by Foxtel’s decision, particularly given the industry’s calls for a collaborative approach and the need for a unified TV audience measurement system.
