WE Buchan rebrands to WE Communications

Public relations firm WE Buchan is rebranding to take on the name of its global parent company, WE Communications.

In 2008, Buchan, as it was formerly known, became a partner of WE+. The relationship between the firms expanded in 2016 when WE Communications acquired a majority stake of Buchan.

In March this year, WE Buchan announced its new leadership structure, with Rebecca Wilson becoming executive vice president of Singapore and Australia, and Gemma Hudson elevated to Australian CEO. At that time, agency founder Tom Buchan announced his retirement, stepping away from the business. Wilson and Hudson will still lead the firm following the rebrand. 

Rebecca Wilson and Gemma Hudson will continue to lead the business following the rebrand.

Hudson said the rebrand was the next step in the firm’s evolution.

“Buchan and WE first came together because of our shared values and independent proposition and over the years, it’s proven to be a dynamic relationship for both our teams and clients,” Hudson said.

“Now part of a global mid-sized independent network, the agency is well positioned to enter the next chapter of our evolution, support some of the greatest companies in Australia and globally achieve their business objectives.”

In the last five years WE Buchan has doubled its revenue and staff, the company said. In July, Remy Le Fevre joined as head of consumer and creative director. Jye Smith was also brought on board as director of strategy. In June, Nichole Provatas was promoted to group head of digital, creative and strategy, and Kyahn Williamson was elevated to group head of investor and corporate communication.

WE Communications acquired a majority stake of Buchan in 2016

Kass Sells, WE global COO and president of international, said in a statement: “Our agency is all about our people and our team in Australia is world-class.

“While our name has changed, what remains the same are our team of award-winning communicators and commitment to deliver exceptional work that drives positive action. We are excited about the next chapter of WE in Australia as we continue to come together as ‘One WE’ around the globe.”

WE Buchan’s clients include Adobe, Allianz, Commonwealth Bank, Cotton On Group and Jenny Craig.

WE Buchan has won the Mumbrella CommsCon Large PR Agency of the Year Award for the past two years.

Entries to the Mumbrella CommsCon Awards are now open. Follow this link to check out the categories and view the entry guidelines.


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