We didn’t mean to mislead the public by claiming review was from The Guardian says Surviving Georgia producer
The producer of Australian film Surviving Georgia has insisted that there was no intention to fool the public after a positive comment left anonymously by a reader on The Guardian’s website was promoted in publicity material as if it was an endorsement from the British newspaper itself.
The comment from “lutherfilms” said:
“Overall a film that touches your heart, and leaves you with a smile. What more could you want?”
But producer Spencer McLaren told Encore there was no intention to mislead filmgoers and there had been a slip-up by his marketing team. The film opens in Australia later this week.
Never attribute to malice what could easily be seen as incompetence? That’s his reasoning to excuse his publicist? ‘Machavellian’ would imply that there was at least some thought put behind it, but this is just the usual publicists business. Despite the intention it *was* just plain deceptive. I’d imagine the publicist doesn’t just issue trailers without production at least looking over it?
It’s not The Guardian. It’s not even Theguardian.co.Uk, which still suggests an official review. What does ‘Lutherfilms’ really even mean?
By rights they should put:
‘Touching’ -TheGuardian.co.uk’s comments section.
That would be accurate.
I wouldn’t mind if this wasn’t the usual melodrama masquerading as realism.
Is this a film or a segment from a TV show?
The producers absolutely would have known if they received a positive review from The Guardian. By that reasoning alone they also would have known the quote attributed to The Guardian was bogus and misleading. It’s a case of sorry they got caught, rather than sorry they did it.
Storm in a teacup, guys! Along with Doug, though, is this a TV show?