F.Y.I.

We The People joins international network Worldwide Partners

Worldwide Partners has added Melbourne-based social communications agency We The People to its network.

The announcement:

Social-led creative communications agency, We The People, has joined independent network, Worldwide Partners.

Worldwide Partners is one of the world’s largest networks of independent advertising and marketing communications agencies, comprised of over 70 independent agencies located in 40 countries.

The Worldwide Partners network serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis.

“Collaboration is the new marketing currency, and we are thrilled to welcome We The People to our global community,” said John Harris, CEO of Worldwide Partners network.

“In today’s environment, brand marketers are selecting agency partners to address very specific business challenges. To meet these needs, Worldwide Partners continues to diversify our global agency platform by geography, capability and vertical expertise. We The People not only expands our Australian footprint, but their expertise in social media and digital content adds a further dimension to our service offering.”

Since launching in 2018, We The People have continued to innovate through their social media, content and digital media offering to help brands keep up with the ever-changing social media landscape. This offering includes Australia’s only dedicated agency TikTok content creation & strategy capabilities, launched in early 2021.

“We’re thrilled to be joining a truly collaborative network of best-in-class indies to further extend the impact we deliver for our client partners,” said We The People Managing Director, Jacob Arnott.

“Partnering with Worldwide Partners will allow us to tap into greater global insights, expertise and technology to empower our team to continue to tell great stories for our client partners on social media and digital channels.”

Source: We The People media release

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