‘We tried to do a real lotto but legally we can’t, so we’ve done this intead’ – GOATLotto campaign drops via The Monkeys
Aussie brewing company Mountain Goat has wrapped up a month-long campaign to promote its beer through a part lotto and part late-night talk show the GOATLotto show.
The campaign was created by The Monkeys, part of Accenture Interactive, and put those who purchased a case of Mountain Goat beer in the draw to win a range of prizes.
Mountain Goat’s GOATLotto Show
