‘We were very impressed’: UM wins Chery media account

February 26, 2024 8:38

Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch.

UM will be responsible for all of Chery’s media strategy, planning and buying in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

1 COMMENTS

Which City? 26 Feb 24

It would be good to know when agencies win accounts, what city it will be from. Syd? Mel? Bris?

User ID not verified.

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

‘We were very impressed’: UM wins Chery media account

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE