‘We were very impressed’: UM wins Chery media account
Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch.
UM will be responsible for all of Chery’s media strategy, planning and buying in Australia.
It will also support the brand’s new vehicle launches this year, helping it establish a market presence.
“UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia connecting the brand with new audiences across various media platforms,” said Anathea Ruys, CEO of UM.
“With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia’s competitive automotive landscape.”
Chery’s brand and marketing director, Mark Vukoja, added: “We were very impressed with UM’s excellent understanding of our business and the agency’s creativity and strong effectiveness record, but it is their team’s passion for achieving results through open and collaborative partnerships that really made them stand out and we are delighted to welcome UM’s team to Chery’s agency village.
“With an ambitious growth agenda, Chery aims to become one of Australia’s top automotive brands, having launched 2 new SUV models this year; the Omoda 5, Tiggo 7, and more models on the way in 2024.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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It would be good to know when agencies win accounts, what city it will be from. Syd? Mel? Bris?
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