‘We will take back those moments’: Peroni says summer is for appreciating the little things

Heading into summer, Peroni Nastro Azzurro is telling Australians to appreciate the little things that were taken away from them this year, like walking the streets of cities and enjoying a beer with friends.

The new campaign aims to build the recent momentum of Peroni’s popularity in Australia and grow its market share.

It is the first campaign from Peroni to launch in Australia since Asahi Premium Beverages took ownership of Carlton & United Breweries in June.

The ad was made by UK agency Troublemaker. The Monkeys, which took the creative account for Asahi in 2018, worked on local executions of the campaign along with the Australian Peroni team.

The campaign launches in Australia at the same time as a campaign for Asahi Premium Beverages’ eponymous beer brand.

Kym Bonollo, CUB’s head of international and craft beer, said of the launches: “Both campaigns are big and bold and we’re extremely excited to be rolling them out in time for summer. Both draw on the unique appeal of each beer’s home country to capture the attention of Australian beer lovers.

“No other company has a history of marketing beer in Australia like CUB. We’re thrilled to be the custodians of these incredible brands in Australia and be adding to their rich legacy in a small way with these new campaigns.”


Agency: Trouble Maker, UK
Production Company: Trouble Maker

CUB Team
Kym Bonollo – Head of International Beer & Craft
Edwina Murphy – Marketing Manager, Asahi & Peroni
Grayson Cook – Brand Manager, Asahi
Shehan Ananthakumar – Brand Manager, Peroni


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