Webby Awards for Tourism Australia and Lonely Planet
Tourism Australia’s web site has picked up a trophy at The Webbys, arguably the Internet’s most famous awards event.
The australia.com site – designed by The White Agency – was the People’s Voice Winner in the Tourism category of The Webbys, which were announced earlier today, Australian time.
The Webby Awards have run for more than a decade. One of their unique points is that when winners make acceptance speeches they are limited to just five words. In 2005, failed presidential candidate Al Gore’s was “Please don’t recount this vote.”
Tonight White Agency boss Miles Joyce said: “Had a taste? Come walkabout.”
The website of travel adviser Lonely Planet – which is based in Melbourne – won the People’s Voice Award in the Travel category.
In the mobile section there were also Australian winners.
The UN Voices project, done by The Hyperfactory and Saatchi & Saatchi Sydney was People’s Voice winner in Integrated Mobile Experience. Clemenger BBDO NZ’s Distracted Drivers was the Webby Award Winner in the same category, and also in the single banner ad section of the interactive advertising category.
In the Mobile Marketplace & Services category, the CommSec iPhone service was the People’s Voice winner.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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It’s a shame we only got two winners there was quite a few aussie noms this year.
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Hi Ashley,
There are a couple to come in the mobile category. So far I’ve only got the website winners up…
CB posted the full list of OZ and NZ winners Wednesday morning, including links to the work that won: http://tr.im/kGYm
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It would have been better had the winners won the judged Webbys, instead of the People’s Voice winners, which are popularity contests. Kind of like winning a Logie.
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First up some transparency, I work at the white agency, the agency that designed Tourism Australia’s website.
I think James’ point raises an important question, when your work is developed to appeal to consumers what award should be more valued, an experts opinion or the opinion of the very people that you wanted to connect and engage?
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