Weber Shandwick provides pro-bono support to initiative to reduce carbon emissions
PR agency Weber Shandwick is to provide pro-bono strategy, media and stakeholder relations for The 10% Challenge, an initiative to get Australia’s top companies to reduce greenhouse emissions by 10%.
The announcement:
September 1, 2011 –
Weber Shandwick is lending pro-bono support to one of the most concerning challenges facing future generations of Australians – sustainability and climate change. The agency will provide overall strategy, media and stakeholder relations support to The 10% Challenge – a program designed by Jon Dee, one of Australia’s most influential figures on environmental issues and founder of Do Something!. The Challenge has enlisted Australia’s top companies to reduce greenhouse emissions by 10% in the shortest possible timeframe – the impact of which will not only go some way to protect the sustainability of our environment, but also to improve the way companies operate.
“This is an issue about which we are all passionate and I am delighted to be partnering with Jon and his team in an effort to inspire Australians to share that passion,” said Ian Rumsby, Chairman, Weber Shandwick Australia. “We believe that the 10% Challenge will provide an opportunity for a stronger approach from the business community, as a whole. We’re committed to doing all we can to support the effort.”
With climate change and sustainability increasingly a part of the news agenda, Jon Dee has recognised the need to ensure the 10% Challenge receives as much awareness and support as possible, from both businesses and the general Australian public.
“Having worked with Weber Shandwick in the past, I am confident in their team as the ideal partner for this initiative,” said Dee. “The 10% Challenge is such an important step towards the betterment of our environment, and I know Weber Shandwick will ensure it receives the attention it deserves.”
Weber Shandwick will be supporting an announcement in the coming month regarding businesses that have signed up to the initiative.
Source: Weber Shandwick press release
