Weber Shandwick wins NBN account

PR agency Weber Shandwick has had a strong finish to the year, being appointed to develop and implement a communication strategy to sell the benefits of the National Broadband Network to the public.

The appointment was made by the Department of Broadband, Communications and the Digital Economy.   

Abul Rizvi, deputy secretary at the DBCDE said: “The Department was impressed by Weber Shandwick’s vision for engaging Australians in a shared experience of the NBN. We are confident in their ability to develop a communications strategy that will help Australian households, local communities, businesses and government agencies better understand the steps they need to take to secure the benefits of the NBN.”

Ian Rumsby mumbrellaThe account win comes less than three months after Ian Rumsby took the helm of Weber Shandwick’s Australian operation as chairman.

He said: “We are delighted at the opportunity to play a part in communicating how to take advantage of the benefits of the NBN. It is an initiative that brings enormous potential to Australians everywhere and we look forward to our role in bringing that potential to life.”

The appointment followed a competitive tender. The appointment is effective immediately.


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