Weber Shandwick wins NBN account
PR agency Weber Shandwick has had a strong finish to the year, being appointed to develop and implement a communication strategy to sell the benefits of the National Broadband Network to the public.
The appointment was made by the Department of Broadband, Communications and the Digital Economy.
Abul Rizvi, deputy secretary at the DBCDE said: “The Department was impressed by Weber Shandwick’s vision for engaging Australians in a shared experience of the NBN. We are confident in their ability to develop a communications strategy that will help Australian households, local communities, businesses and government agencies better understand the steps they need to take to secure the benefits of the NBN.”
The account win comes less than three months after Ian Rumsby took the helm of Weber Shandwick’s Australian operation as chairman.
He said: “We are delighted at the opportunity to play a part in communicating how to take advantage of the benefits of the NBN. It is an initiative that brings enormous potential to Australians everywhere and we look forward to our role in bringing that potential to life.”
The appointment followed a competitive tender. The appointment is effective immediately.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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About time, the NBN really needs a much better communication strategy.
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Any insights into who’s going to be working on the NBN account team at WS?
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Rumsby is killing it.
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Agreed.
Rumsby is killing it.
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