Weis and Breaka roll out collaborative milk in Queensland

Breaka and Weis have collaborated on a new flavoured milk – mango and cream – that is now available in Queensland.

The announcement:

Asembl continues to shake up the flavoured milk category – now with a first flavour collaboration between Unilever Australia’s Weis brand and Queensland’s favourite flavoured milk Breaka.

Inspired by the iconic Weis Mango & Ice cream bars, the Breaka Weis Mango & Cream flavoured milk is now available in grocery and convenience stores across Queensland in Australia.

Capturing the true taste of the sunny state with the fruitiest flavour of fun yet. Breaka Weis Mango & Cream flavoured milk delivers a great tasting, refreshing mango and cream flavour with no artificial colours or flavours. This exciting new limited-edition low fat flavoured milk celebrates the strong Queensland heritage of both brands.

Unilever Australia’s senior brand manager for the Snacking & Refreshment portfolios Juliette Fleming said, “We’re thrilled to see two iconic Aussie brands come together to offer Queenslanders a delicious category exclusive. The new Breaka Weis Mango & Cream flavoured milk is a refreshing tribute to our sunny state’s vibrant flavours and our shared Queensland heritage”.

Asembl managing director Justin Watson said, “A true flavour of Queensland fun the Breaka Weis Mango & Cream flavoured milk is a very exciting first flavour collaboration between Unilever Australia’s Weis brand and Breaka. The Breaka Weis Mango & Cream flavoured milk is a limited-edition low fat flavoured milk that tastes just like the sunny state of Queensland”.

AVAILABILITY AND PRICING

Breaka Weis Mango & Cream flavoured milk 500ML is now available from grocery and convenience stores across Queensland in Australia, RRP $3.95.

Source: Adele Feletto Publicity