Welcome to Mumbrella

I love blogs, me. When I first got serious about reading them in, back in the (Dubai) summer of 2004, I nearly got myself  fired after I became addicted to reading them all day, at the expense of doing actual work.

Even the excuse of it being journalistic research was flimsy at best. But the fascination was much the same as it would have been for an 18th century scholar who stumbled upon a library for the very first time.  Huge back catalogues were suddenly available to me.

But one thing I’ve noticed is that whenever you go to a newish blog, the first posting is invariably rubbish. It usually makes a lame promise about what it’s going to be (invariably controversial and hard-hitting), and how often it will be updated (frequently). The original promise is very rarely kept. Often the site looks like the author never went back. (Actually there are a couple of mine that look a little like that…)

So there will be no such grandiose claims here.

My aim is somewhat simpler. Until very recently I used to work at B&T magazine, and I’m on a non-compete until January 20. And in the meantime I’m going to be amusing myself by writing about the media and marketing world, and linking to some of the very excellent content out there, both locally and internationally.

Do let me know what you think.

Tim Burrowes


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