Welcome to The Mumbo Report
In the first episode of The Mumbo Report from Studio 33:
- Mumbrella editor Tim Burrowes talks to media buyer Harold Mitchell. Has he got the industry’s biggest ego? Did Mitchell really call Seven’s James Warburton an arsehole? And does his power distort the market?
- Inside the Google Creative Sandbox
- Mia Freedman on crying in the toilets at the Nine network
The next episode of The Mumbo Report will be uploaded on Monday, including a look at the day’s newspaper media and marketing sections, plus more from Google’s Creative Sandbox.
Future episodes include an in-depth interview with blogger, newspaper columnist and former Cosmo editor Mia Freedman; face-to-face with the writers of adland comedy show 30 Seconds; conversation with controversial creative Adam Hunt plus highlights from the Mumbrella Question Time. To be first to see each episode, subscribe to The Mumbo Report’s YouTube channel.
We’d also love to know what you think of the first episode
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
30 Seconds
Adam Hunt
Advertising
Creative Sandbox
ego
Google
Harold Mitchell
Marketing
Media
Mia Freedman
Studio 33
The Mumbo Report
Tim Burrowes
Video
Love the tee you’re wearing Mumbles. Top job.
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Tim you’re such a star!
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Loved it – great stuff
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Love it.. was worth the hype from the teasers!
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nice one Tim
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Hey Tim this is great. While journo’s are being chopped left right and centre you are showing the industry what can be done. Good stuff to Harold too. I now will have to buy the book to find out more.
Cheers
Simon
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Nice one.
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Great work Tim… already looking forward to the next episode.
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Bloody good stuff Tim
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Fantastic production there! And Simon Hakim is spot on. This is how you do it. You’re not going to make us pay are you?
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Well done Tim, breath of fresh air.
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Nice work, Tim – looking forward to the most played ad of the week segment!
Let me know if you need any more ads
Mungo
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Looking good Tim, interesting and slick. Nice one!
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Great work Tim, look forward to future episodes.
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An excellent and very polished start – will fast become ‘must view’ moments throughout the week. Just keep it fresh and with that smile in your voice!
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Love it!
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Great stuff Tim. Love your interview style.
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Ticked all my boxes ! Jenni Freelance Factory
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Great work Tim.
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Dear Timmy, Here at the farm, we enjoyed the film. Good work. Harry Mintalls seems quite personable!
As Cousin Peter says, very polished.
Here’s looking forward to the next installment. If you need more people to interview, I could tell you about the demise of the HamBurgler and the rise of the Lovinit Brigade. Thickshakes all round, eh?
Ta ta for now.
Ronnie MacDonald
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Great first episode Tim, looking forward to the next one
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Great show Tim. You’re going places.
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Well done Tim. Great stuff, looking forward to the next one.
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Tim – the production quality is fantastic. Well done. Really like the format too. Keep it real. Keep it fun and interesting.
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well done TIM!
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Good stuff.
Looking forward to the next instalment.
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Well done Tim very very interesting stuff.
I will stay tuned.
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By the way is the Big Banana still there?
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Awesome – great to watch, congratulations.
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Congratulations on the new format. Enjoyed the Harold interview. I think it will be a tremendous addition to reporting on adland in a different way.
Timbo – Congrats on a top show. Like your style and I look forward to your next interview.
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Fantastic
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congrats from Singapore
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“I’d be penniless, retired…and probably happy”
Perhaps the only thing I have respected Harold Mitchell for saying.
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Brilliant when Tim notes 22 mentions of Packer…
I think you should take up Tennis now Tim, so you have a hobby other than reading Harold’s book.
You could challenge Big Names from the industry to a match, with a Pitch Doctor as an Umpire.
That would be great (online) TV
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Yep, that’s gold. Good job Tim. Luv ya work!
Harold Mitchell has earned a big ego. His story is a fantastically rich one, which you can’t help but admire no matter what your thoughts on the man.
I’m looking forward to reading the book.
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Well done.
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LOVE IT!!!!
Can’t wait for the next one.
: )
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Love it!, bring on the next installment..
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I like the Tonight Show-style set-up, Tim. But I think you need to take it further. I’d like to see a band, with the requisite banter with the band leader. A bit of ‘boom tish’ after your jokes, etc. An opening monologue, perhaps. At least a laugh track, if not a full studio audience. And a side-kick. You really do need a side-kick. I’m available.
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Nice work Tim.
Well made, nicely presented and good content.
A real step forward for the industry in Australia.
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I really love where you’re taking this site, Tim. So refreshingly different!!!!!
Congratulations!
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Love it, nice one! Very schmick Tim!
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Tick tick V.G.
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hmmm not sure it was that good really
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Hey Tim,
fantastic stuff mate. Ecstatic to see someone in the market producing a dedicated video channel for the marketing industry. Kudos for all the hard work and keep the in-depth interviews coming with some of Australia’s most interesting industry figures.
Have you considered opening it up to your audience a bit? Maybe ask the Mumbrella audience who they’d like to see grilled and then tee up some popular choices. Just a thought.
Also, and I know perhaps this is just nitpicking, but nine minutes for an online video (though thoroughly engaging) is asking quite a lot from your audience.
Anyway, keep it up – this is genuinely the future of magazine news programming and a great initiative.
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Excellent Stuff. Thanks Tim
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Noice! Keep up the good work!
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Love it. Awesome work Tim.
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Sorry to go against the tide, but in comparison to the ballsy attitude promised in the promotional videos, the questions in this interview came out more like softballs. Disappointing.
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Hi Tim,
You need to get the journalism brain into gear – it was a nice interview – just like every other media group who gave Harold time for free – gosh they wouldn’t be worried about upsetting him?
Journos are cynical by nature when approaching their work . Like … did getting interest free loans from Kerry Packer influence Harold’s buying decisions? Or the rates he agreed? Boy, talk about a conflict of interest – did he disclose to his clients that he owed KP millions?
If we can get some more “real” comment and questions rather than puff pieces I think you’ll do really well – the industry needs some good journalistic expertise.
Graham
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Innovative integration by your sponsor MCN….
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Good idea, Tim.
We could do with more video commentary on the Industry. Certainly more colourful 🙂
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congratulations to Tim Burrowes for this great TV initiative and for finding the time to feature in this children’s TV programme (with Clemenger’s Al Crawford) https://www.youtube.com/watch?v=KNKfTrrJVJI&feature=related
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