F.Y.I.

Well Travelled Network to offer syndicated travel content

Travel content sales platform Well Travelled network has launched a syndication platform for publishers and writers.

The announcement;

Expertly-written travel content now available for affordable download

Travel agencies, publishers and companies desperate to keep up the supply of quality content to keep their customers engaged can now access affordable articles written by mainstream travel journalists and popular bloggers.

More than 100 travel writers globally have made their work available for syndication on the innovative new platform WellTravelled.Media (https://welltravelled.media/).

Created by Australia’s travel content specialists, WellTravelled.Network, the first-to-market content marketplace solves significant problems facing both content creators and publishers as the traditional models for both continue to fragment.

For publishers, to be able to access the work of A-List writers for as little as $AU50 per story is a massive cost-saver and for writers, accessing a new and ongoing revenue stream is critical right now.

“With continually contracting revenues for publishers having an obvious knock-on effect to commissioning budgets impacting writers’ livelihoods, our syndication platform solves both issues,” said Well Travelled’s Co-Founder and CEO, Brent Rees.

“We like to think of ourselves as the Spotify or Getty for writers – we offer ongoing royalty payments for content creators who until now, were relying on the traditional buy-out model that left them with no ongoing commercial value in their IP.

“By putting their rights-owned stories in front of global publishers of all sizes that are hungry for a constant flow of quality content, we have created a new revenue stream at a time when many writers are struggling to work out how they can adapt and capitalise on the modern high-churn content world.”

By offering quality travel content at highly-affordable prices, WellTravelled.Media also takes the pressure off in-house production for travel brands.

“When a junior staffer is tasked with creating content for all the required engagement channels like EDMs, newsletters, social posting, blogs etc, you’ll often end up with a poor outcome,” says Well Travelled’s Chief Content Officer, Jason Dutton-Smith. “They’re rarely trained writers, their core role is inevitably compromised and the content itself isn’t being shared nor driving open rates.

“Engaging readers with well-written stories is of course a honed skill and the work of our highly experienced writers ensures customers and audiences keep coming back for more.”

From a Well-Travelled network media release

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