Wellways launches campaign promoting its NDIS services
Wellways has launched its first advertising campaign promoting its National Disability Insurance Scheme (NDIS) programs and services by showing those with disabilities how they can get “from here” to “here”.
Created by Marmalade Melbourne, the campaign includes three people living with disability as they share their passions and how they achieve their goals.
Lisa Gumbleton, partner at Marmalade Melbourne, said in a statement: “The thinking behind the campaign was that sometimes a simple path to an end goal can be a momentous task if taken on alone – which is true for people working out how to access NDIS services.”
Mary Orgill, general manager at Wellways, added: “We chose Marmalade Melbourne to develop the campaign because of their experience in working with not-for-profit organisations like Wellways and their ability to deal with sensitive subject matter in an insightful manner.
“This campaign positions Wellways as your NDIS partner – we are here to work with NDIS participants to identify and achieve what are sometimes simple daily life tasks.”
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