Alfa Romeo asks Australians to stop conforming and ‘start something’ in first work from Y&R
Alfa Romeo has told Australians to stop conforming and being confined to convention in its latest campaign.
The campaign is the first work created by Y&R Melbourne since it won the account from Cummins&Partners in January.
I think Australian consumers deserve better than this. An exciting car. An off the rack video.
Cant wait to see these on the road
@ nice ad
Nice astroturf.
Wow. Talk about miss the point.
This could be for literally any car brand.
Where’s the passion? The essence of the cuore sportivo? The Italian-ness for crying out loud!
I agree.
Alfa Romeo is THE car brand where you can dial up the Italian heritage, the quality, the personality.
Instead you get a voice over which could be for a gym membership.
Yes it’s the voiceover that’s the key problem. If they used an Italian accented English VO it would be a million times better
I’m not offended by them, but will those shots of ‘fast’ driving in the city mean this ad doesn’t make it on TV screens?
part adaption of the spot that runs in Europe – along a similar theme…