‘We’re all in this together’ claims Industry Super Funds in COVID-19 campaign

April 10, 2020 4:14

Industry Super Funds is spruiking the benefits of superannuation funds in helping the economy bounce back and create jobs, in a post COVID-19 world.

The 30-second TVC, created by The Shannon Company, features a woman watching an old Industry Super ad, before she addresses the camera about how relevant the brand’s long-term messaging is.

The Inception-like TVC carries the message that ‘We’re all in this together’, which is also the backing track of the ad.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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1 COMMENTS

George MIchaelson 11 Apr 20

Given that industry super funds are essentially a mutual, it’s both literally and figuratively true: if “they” tank because of what we do, we’re all the losers

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