We’re going down the toilet while Google eats our lunch, warns News Limited editor

The news industry is “going down the toilet” while the likes of Google and Apple invest in better ways of sharing stories with the public, News Limited’s innovations editor David Higgins has warned.

Speaking at the Walkley Conference in Brisbane, Higgins called for media companies to work harder to use technology to find audiences wherever they are. He said:

“I think we should be taking this more seriously and getting over to our correspondents the idea of telling stories in ways we are not used to doing, allowing us to go into environments and to markets, particularly young people who are not reading as much journalism as we would like.

“There’s a shocking lack of innovation. We’re going down the toilet. Our lunch is being eaten by companies like Google and Apple and companies who are experts in technology and, if we’re serious about having a secure future, we need to put investment into this technology, taking it more seriously. Putting HTML developers, JavaScript developers, those sorts of people into the newsroom with the journalists.

“Were starting to see this sort of thing at News Ltd. We need to take our craft and our products out into the market.”


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