‘We’re not a content business, we’re not a media company’: Optus Sport reaping the benefits of EUROs ahead of final
As the world waits in anticipation for Monday morning’s EUROs grand final, Optus Sport has been winning over more and more Australians thanks to the iconic football competition.
England will go head to head with Spain at 5am AEST on Monday, after an incredible tournament that has had plenty of twists and turns.
Speaking to Mumbrella, Clive Dickens, vice president, TV, content and product development at Optus, said the tournament, as well as the COPA America competition, has been huge for the company.
“It allows us to really connect with lots of different segments and audiences,” Dickens said.
One thing not covered off is the repeated price rises; in the space of 3 years it’s gone from a product inclusive of Champions League and Free for Optus customers to $6.99 minus CL and now $9.99 at the same time as price hikes for Optus phone and internet products.
I am a Optus customer not by choice but because Optus is the only way to see premier league and euro 2024 and Copa America in Australia, we ( the customers) pay price for the subscription and still we are forced to see your disgusting adds about gambling and junk food, why?
It is a pay per view subscription
Great user experience.
And the consistency of the soccer prop in an otherwise complex world of changing sports rights adds to that easy user experience.
Perhaps the coverage could do more to bring in the passion of the different fan communities (of nations and clubs) around Oz. Since we’re united in being over here when it’s all taking place over there.
Very very disappointing with what has happened to a very lovely person.
She has covered many stories with poise and empathy.
Watch Channel 7 always, it’s now time I watch the 7.00 news on channel Win.