‘We’re expecting big numbers’: Optus Sport boss counts down to UEFA EURO 2024

The head of Optus Sport has told Mumbrella he is expecting a huge response from Australian football fans when the streamer broadcasts the UEFA EURO 2024 tournament this June.

With 100 days to go, as of Wednesday, to the opening game of host nation Germany vs Scotland on June 15, Optus Sport will broadcast all 51 matches featuring 24 competing countries of the EUROs for the second time after first picking up the tournament in 2020.

Speaking to Mumbrella, Optus Sport head Howard Rees said they are under no illusion of how big the tournament is and what it means to Australian fans.

“We know what these huge international tournaments mean to football fans and how invested they are in them. Currently, the most watched football match in Optus Sport history is the UEFA EURO 2020 final between England and Italy, so we’re expecting big numbers this time around as well,” Rees said.

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