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We’re not like Barbara the bank manager, ANZ tells consumers

Barbara the unhelpful bank clerk features in a new ANZ ad from M&C Saatchi Melbourne, in which a customer discovers that in bank world what you see is rarely what you get.

The Paul Middleditch directed ad, which broke at the weekend, features comedian Genevieve Morris.

Credits:

  • CLIENT Paul Riley (Head of Retail Product Marketing); Linda Manos (Senior Manager Brand & Advertising); Melissa Hendrickson (Senior Manager Marketing Deposits); Lucy Gribble (Senior Advertising and Integrated Campaigns Manager)
  • CREATIVE Steve Crawford (Creative Director); Doogie Chapman (Senior Copywriter); Tony Leishman (Senior Art Director)
  • ACCOUNT SUPERVISOR Kimberley Milburn (Group Account Director) Daniel Loukidis (Account Director)
  • AGENCY PRODUCER Karen Muxworthy
  • EDITOR Peter Whitmore. The Editors.
  • POST PRODUCTION The Editors
  • DIRECTOR Paul MIddleditch, Plaza Films
  • PRODUCTION CO PRODUCER Peter Masterton, Plaza Films
  • SOUND Barry Stewart Sound Reservoir
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