‘We’re Out’: Future Super highlights its stance against investing in the fossil fuels industry with full-page ad in The Age

Superannuation fund, Future Super, has published a full-page ad in The Age, highlighting its position as a ‘clean energy investor’.

The ad appears like an open letter to fossil fuel companies from 2,818 Future Super customers, proclaiming ‘We’re Out’ and ‘We refuse to buy now and pay later for industrial pollution and destruction’.

The full-page ad features the names of customers who no longer support fossil fuels (click to enlarge)

The call to action states ‘Cut your ties with fossil fuels, their supply chains and banks that fund them’, calling on people to switch over to Future Super, rather than calling on the company to remove its investments in fossil fuels like it could appear to some readers.

Grace Palos, CMO of Future Super, said the ad was to help make Australians aware of the fact the could be inadvertently investing in the fossil fuels industry.

“The superannuation industry is opaque, confusing and misleading. Many Australians won’t realise that their hard-earned retirement funds are being invested into fossil fuel businesses,” Palos said.

“‘We’re Out’ is a movement signalling to the resource industry and traditional super funds, that money talks when money walks. Australians are taking action and cutting ties with fossil fuels, their supply chains and banks that fund them. If super funds, banks and other financial businesses want to keep making money, they need to reconsider their loyalty to fossil fuels.”

“The climate is changing in more ways than one, and change starts when we stop investing in fossil-fuels our future is not for sale.”

The ad was informed by research which showed that 7.7% of Australia’s collective superannuation could bring the country fully into renewable energy.


Danny White – Design
Jake Landa – Copywriting
Mariela Powell-Thomas – Social Media / Production
Amanda Gordon – Head of Creative
Grace Palos – CMO


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