‘We’re Out’: Future Super highlights its stance against investing in the fossil fuels industry with full-page ad in The Age
Superannuation fund, Future Super, has published a full-page ad in The Age, highlighting its position as a ‘clean energy investor’.
The ad appears like an open letter to fossil fuel companies from 2,818 Future Super customers, proclaiming ‘We’re Out’ and ‘We refuse to buy now and pay later for industrial pollution and destruction’.
The full-page ad features the names of customers who no longer support fossil fuels (click to enlarge)
The call to action states ‘Cut your ties with fossil fuels, their supply chains and banks that fund them’, calling on people to switch over to Future Super, rather than calling on the company to remove its investments in fossil fuels like it could appear to some readers.
Grace Palos, CMO of Future Super, said the ad was to help make Australians aware of the fact the could be inadvertently investing in the fossil fuels industry.
“The superannuation industry is opaque, confusing and misleading. Many Australians won’t realise that their hard-earned retirement funds are being invested into fossil fuel businesses,” Palos said.
“‘We’re Out’ is a movement signalling to the resource industry and traditional super funds, that money talks when money walks. Australians are taking action and cutting ties with fossil fuels, their supply chains and banks that fund them. If super funds, banks and other financial businesses want to keep making money, they need to reconsider their loyalty to fossil fuels.”
“The climate is changing in more ways than one, and change starts when we stop investing in fossil-fuels our future is not for sale.”
The ad was informed by research which showed that 7.7% of Australia’s collective superannuation could bring the country fully into renewable energy.
Credits
Danny White – Design
Jake Landa – Copywriting
Mariela Powell-Thomas – Social Media / Production
Amanda Gordon – Head of Creative
Grace Palos – CMO
I’m a big supported in the underlying message in this, which I think is that we need to take more and stronger moves towards reducing carbon emissions.
However, will the 2,818 Future Super customers be following through with the intent here by switching their homes to go off the grid? Will they all be getting the train to work, will they all stop flying overseas for holidays?
It’s easy to point the finger at others, it’s harder to take meaningful action.
Where WILL Future Super be investing then? Carbon offset projects, carbon reducing project?
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Featured in Future Super’s holdings:
– Tesla (steel production requires heavy coal usage + lithium mining?)
– Carsales (direct promoter of fossil fuel products)
Not to mention all holdings within Future Super’s mandate that require steel (miners, building materials, and Solar & Wind energy production) require vast amounts of fossil fuel usage.
Numerous dairy stocks (methane emissions??)
Of course, numerous property funds also featured – building requires Steel, which in turn requires COAL to produce.
How about dumping those first eh?
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So some action is somehow worse than no action?
You have to start somewhere and not differentiating coking coal and thermal coal is disingenuous
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