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‘We’re very much focused on what’s ahead’: New M&C Saatchi ANZ chief creative talks agency’s future

After months of staff changes and movement, the chief creative officer of M&C Saatchi ANZ says the agency is now set for the opportunities that lie ahead.

In his first interview since joining M&C Saatchi last November in which he replaced Cam Blackley, Steve Coll joined Mumbrella’s one-on-one podcast to discuss a range of topics, including the recent happenings at the group.

After Blackley left last October, M&C announced some redundancies in December, followed by the exit of chief strategy officer Emily Taylor in February, and some senior departures, including group creative director Sharon Edmondston.

“I think there’s so many businesses at the moment that are looking at the future and thinking ‘What skill sets do we need? What kind of approaches do we need and what talent do we need to be able to face the changes that are coming, some challenges that are coming, and then most importantly, the opportunities that are coming’,” Coll told host Neil Griffiths.

“That’s very much the mindset that we’re in.”

Coll said M&C Saatchi carries a very important legacy that they want to honour, but also make sure they are always thinking of what’s next, adding: “…we’re very much focused on what’s ahead.”

Coll also paid tribute to some of the big names that have left in recent times – and joined, such as former The Monkeys creative director Scott Dettrick – saying the agency has had some “talented, particularly creative people who’ve worked in the business”.

“There’s a history of having brilliant creative talent in the business at M&C, and there needs to be a future of having the kind of talent that can look at those opportunities and lean into them,” he said.

Listen to the full episode with Coll here.

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