Brookfield Rail uses cartoon characters getting killed in online game for safety campaign
Brookfield Rail, the manager and operator of Western Australia’s southern rail freight network, has launched a new campaign aimed at promoting the importance of rail safety across WA’s regional community using hand drawn animated characters, and an interactive game.
The campaign is directed towards children and their parents, with Brookfield Rail creating three characters – Jack, Scout and Albie – who are brought to life in an interactive game called Track Splat! and are used to convey rail safety messages.
Gryphon Management Australian in conjunction with Gettin Hectic developed the campaign concept while the online game has been developed by Blond Gorilla.
In 2012 Melbourne Metro Trains used a similar marketing tactic with the multi award-winning ‘Dumb Ways to Die’ campaign which used animated colourful characters as well as a popular mobile game to highlight safety issues around trains.
At the end of the day I honestly hope it works. But c’mon, that’s just lazy.
Why not copy a good idea Mr Grayson, everyone else does! Great game, well executed. I can sleep safe knowing my kids understand more about rail safety even though I don’t live in WA
nor near a rail line. more scared about red backs – can you create a game about the dangers of spiders as well?
Play this abomination here: http://tracksplat.brookfieldrail.com/
Every single person should involved should be ashamed.