Westfield hunts a $100,000 shopping blogger

Westfield_InsiderWestfield has launched a hunt for a $100,000 a year shopping blogger.

The initiative – Westfield Insider – has been devised by the shopping destination’s own marketing team.

John Batistich, GM of marketing for Westfield, said: “Westfield will employ a real shopper that will provide relevant information about our retailers at a local level. We expect that this conversation will stimulate further conversations creating a shopping community.” 

According to Westfield: “The successful applicant will be offered a 12 month position to blog and inform the online community about ‘on trend on budget’ style, product and retail news, and lead and reward a community of shoppers through the Westfield Insider blog and Facebook page.”

Westfield is using fashion commentator Melissa Hoyer to help find its blogger. She said: “The shopping blogger is now such an immediate and up to date source of information and is a big responsibility. The Westfield Insider will require multiple shopping skills – they have to be able to communicate informatively and consistently to their online followers. It’s a wonderful challenge and I’m excited to be part of the national search”.

Entries are now open with contestants asked to upload a sample blogpost on the topic of  ‘on trend on budget’ to the Westfield Insider website.

Other judges include Shop Til You Drop editor Justine Cullen, Westfield staff and Phoebe Montague, writer of Victorian fashion blog, Lady Melbourne.

Westfield is just the latest brand offering a competition to get a social media job. The most famous Australian example is Tourism Queensland’s Best Job In The World blogger Ben Southall, while more recently Jetstar launched a search for a blogger to cover the Powderfinger tour.


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