Celebrities get behind White Ribbon “I Swear” campaign
A campaign ad for anti-violence charity White Ribbon Australia will be officially unveiled at a gala dinner in Sydney tonight.
The “I swear” ad features Australian celebrities promising not to tolerate violence against women.
Running for its second year, it has been created by former Saatchi & Saatchi CEO Simone Bartley and ECD Michael Newman. Bartley now runs the agency Seizmic Thinking.
The production company was Like Productions, with Liz Hagan filming and directing the ad.
Tonight sees a white tie dinner in Sydney ahead of White Ribbon Day in November.
The charity is seeking donated airtime in which to run the ad. It features celebrity ambassadors including Andrew O’Keefe, David Koch, The Chaser’s Chris Taylor, actor bernard Curry, Wil Anderson and Adam Spencer.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Paging Matthew Newton…
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Great work…
But Wendell? really?
Apart from that – hard to fault.
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Nicely done.
Music is a bit invasive for me, though. Diluted the drama of the build up.
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powerful message delivered with a deft touch. nice.
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the music is shite.
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