Westfield recruits Isabelle Cornish and Samantha Jade for Autumn/Winter campaign
Westfield has recruited Puberty Blues actress Isabelle Cornish for its Autumn Winter fashion campaign invites shoppers to share their style.
The commercial, created by Moon Communications, features a fashion flatlay being assembled by Cornish and models which is revealed at the end to be in the shape of Australia, it ends with the tagline ‘Show us your style, Australia’.
https://www.youtube.com/watch?v=xawsiWncyOg&feature=youtu.be
To coincide with the new campaign, the shopping centre has announced it Australian Style Collective: singer/songwriter and Westfield fashion ambassador, Samantha Jade; new Westfield national stylist, Gabe Robinson and the Westfield inside Alyce Cowell and rounding out the Collective, Isabelle Cornish.
Westfield says the Collective represents the “best of up and coming Australian talent, each with their own distinct point of view” and are being used to promote the #flatlaythenation promotion which asks shoppers to photograph their fashion flatlay and share it on social media using the #flatlaythenation hashtag for a chance to win a $15,000 holiday to London.
The television campaign will be supported with point-of-sale featruing Samantha Jade which will run across YouTube, outdoor, direct mail and PR.
Credits:
- Client: Westfield
- Creative: Moon Communications Group, TVC directed by Jono Nyquist through Rapid Films
- Social Media and PR: One Green Bean
- Media: Ikon
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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