Westfield targets online shoppers with ‘Searchable Mall’

Westfield is targeting online shoppers with the launch of its ‘Searchable Mall’, a website which helps shoppers find what they want in their local Westfield shopping centre and allows customers to purchase goods online.

The platform, created in-house with the Westfield Labs team, helps shoppers find fashion and beauty products available in their local Westfield shopping centre, locate stores, opening hours, deals, events and movie times. It also allows shoppers to click-out to retailer websites to purchase products online.

Westfield Group co-CEO, Steven Lowy said, in a statement:”The Searchable Mall is the first of many global digital initiatives, enabled by Westfield Labs, which embraces the use of technology to better connect the digital shopper with our physical shopping malls.”

Westfield Labs, launched in 2012, work on developing digital innovations that leverage technologies to create new physical  retail experiences for the digital shopper.

The Searchable Mall includes over 93,000 fashion and beauty products from a number of retailers including David Jones and Country Road.

David Jones Limited CEO and managing mirector, Paul Zahra said: “We are very focussed on increasing our foot traffic both in-store and online. Our decision to be on-board with Westfield’s new online site is a reflection of this objective. We have 16 David Jones stores in Westfield centres across Australia, so for us the Westfield Searchable Mall is another channel for our customers to find the products they want, and understand more about our range and offer.”

Westfield marketing director, John Batistich said: “The creation of Westfield’s Searchable Mall is an important digital innovation in connecting our retailers with our shoppers. This is a step towards providing shoppers with a total retail experience, boosting their ability to seamlessly shop their way across any touch-point anytime, anywhere.”



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