Westfield targets online shoppers with ‘Searchable Mall’
Westfield is targeting online shoppers with the launch of its ‘Searchable Mall’, a website which helps shoppers find what they want in their local Westfield shopping centre and allows customers to purchase goods online.
https://www.youtube.com/watch?v=zCQ0EzLuIxk&feature=youtu.be
The platform, created in-house with the Westfield Labs team, helps shoppers find fashion and beauty products available in their local Westfield shopping centre, locate stores, opening hours, deals, events and movie times. It also allows shoppers to click-out to retailer websites to purchase products online.
Westfield Group co-CEO, Steven Lowy said, in a statement:”The Searchable Mall is the first of many global digital initiatives, enabled by Westfield Labs, which embraces the use of technology to better connect the digital shopper with our physical shopping malls.”
Westfield Labs, launched in 2012, work on developing digital innovations that leverage technologies to create new physical retail experiences for the digital shopper.
The Searchable Mall includes over 93,000 fashion and beauty products from a number of retailers including David Jones and Country Road.
David Jones Limited CEO and managing mirector, Paul Zahra said: “We are very focussed on increasing our foot traffic both in-store and online. Our decision to be on-board with Westfield’s new online site is a reflection of this objective. We have 16 David Jones stores in Westfield centres across Australia, so for us the Westfield Searchable Mall is another channel for our customers to find the products they want, and understand more about our range and offer.”
Westfield marketing director, John Batistich said: “The creation of Westfield’s Searchable Mall is an important digital innovation in connecting our retailers with our shoppers. This is a step towards providing shoppers with a total retail experience, boosting their ability to seamlessly shop their way across any touch-point anytime, anywhere.”
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It’s more of an affiliate site than a “searchable mall”.
Tried to favourite some things, but it didnt work?
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This seems like a gross waste of time and nothing that will get punters through the door counters.. In fact it could do the opposite. All that it achieves is making the shopping experience less of a browse and more focused hence less impulsive at point of sale. Looks like the marketing department at Westfield are keen to keep those malls nice and empty.. Great if you’re a retailer paying those hefty rents. Whatever happened to enhancing the shopper experience to make it worthwhile going to their centres.
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hese are Stunning and unique watchesthanks for more knowledge about watches. We are also deals with this types business
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