Westpac invents ‘the missing wallet dance’ to promote cardless cash
Westpac Bank has created ‘the missing wallet dance’ as part of an ad to promote the benefits of its cardless cash feature.
The 30 second ad spot shows customers about to make a purchase until they realise they don’t have their wallet on them, subsequently frantically searching for it while dance music plays.
Created by DDB Sydney, the ad then shows people tapping their pockets and shirts as they look for their wallet.
Resolving the problem, a man buying a coffee opens his Westpac app and withdraws cash from an ATM by selecting the cardless cash option.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
Was the Westpac ad inspired by this Easyjet Moble Boarding Pass ad???
https://www.youtube.com/watch?v=nYV7rW9xaE8
User ID not verified.
I’m more likely to forget my phone than my wallet..
User ID not verified.
Also known as the ‘Aussie Haka’ when going out for dinner/drinks with mates…
User ID not verified.
anyone know whats the name of the actual song in this ad ?
User ID not verified.
Taylor Girlz – Steal her man
User ID not verified.
Hey, here’s an idea. Integrate with ApplePay, pay then and there! Leaving mid transaction to find an ATM to withdraw cash is so not kewl.
User ID not verified.