The Westpac media account is currently under review, Mumbrella can reveal.
The account is currently held by Media Lab – a bespoke solution led by Group M’s Wavemaker.
Westpac is running a closed pitch
Prior to Media Lab’s creation, the account was held by Group M’s Mediacom.
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Mumbrella understands Media Lab was on a contract which is now up for renewal, and Westpac is now conducting a closed pitch between Group M and Publicis.
Westpac Group brands including RAMS, St George Bank, Bank of Melbourne and Bank SA already have a relationship with Publicis through Saatchi & Saatchi, which acts as their creative agency.
The media account for RAMS sat with Blue 449, which has been absorbed into Publicis Media’s Spark Foundry.
Westpac’s primary creative account remains with Omnicom’s DDB.
Westpac declined to comment further, as did Group M and Publicis Media.