Westpac supports those grieving in heartfelt campaign

Westpac has launched a campaign to support those who have lost a loved one promoting the ways in which the bank can help Australians with bereavement and the management of a Deceased Estate.

The one minute commercial shows the budding romance between a young woman and man and chronicles the couples life together.

Westpac’s ‘If you’ve lost a loved one, we’re here to help’ ad depicts the couple’s relationship and life together starting by showing how they met, their wedding, their first child, their careers and eventually their grandchildren.

At the conclusion of the ad it is revealed they are at the husband’s funeral, with all of the guests wearing a moustache similar to his to pay homage to his life.

The campaign is an extension of Westpac’s latest brand positioning ‘Help. It’s what Australians do’.

The bank launched its latest brand positioning in April by reflecting on historical moments when Australians needed a “helping hand”.

DDB is Westpac’s creative agency of record and launched the bank’s new brand positioning earlier in the year.

The ad has been released just days after it was revealed that Westpac’s head of advertising Andrew Howie was departing the business for a new role as head of brand at Amazon.


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