WeTransfer appoints guest curator following B Corp recertification
Sharing platform WeTransfer has recertified its B Corp status, appointing Olafur Eliasson as its latest guest curator to celebrate.
The announcement:
WeTransfer appoints Olafur Eliasson as its latest guest curator to celebrate reaching a significantly higher score as a B Corporation™ since first achieving the prestigious sustainability standard in 2020.
Together with WeTransfer’s arts platform WePresent, the renowned artist will amplify shared values and his ongoing mission to bring attention to the climate crisis. The interventions speak to the role of culture in instigating collective change. Eliasson follows annual guest curatorships with artists Marina Abramovic, Solange Knowles and Russell Tovey.
Olafur Eliasson said: “I’m grateful to WeTransfer for inviting me to be the guest curator of this year. Their arts platform WePresent is a vibrant space that is both personal and boundless – something I find particularly valuable in 2024. Together, we hope to amplify voices addressing the contemporary and pressing issues of our time.”
The collaboration with Eliasson will consist of a number of projects in 2024, building on an Earth Day manifesto unveiled in April. Today, WePresent publishes Eliasson’s editor’s letter which explains the artist’s vision for the curatorship, with additional projects to be announced soon.
Over the next few months, WeTransfer will spotlight a selection of artists across the platform individually chosen by Eliasson. These new voices will be chosen on the basis that Eliasson finds them pertinent not only for the climate crisis but adjacent issues, which he views as deeply interconnected, including: systemic racism, climate justice and gender politics.
Holly Fraser, VP of content at WeTransfer said:
“As a platform serving a growing audience of around 80 million people over the world, we are proud to celebrate achieving a higher B Corp score with a guest curator whose ambitions continue to expand in parallel with ours. We’re committed to amplifying the voices of artists who use their platforms to do good, and Olafur Eliasson is exemplary; he has long been a champion of sustainability, climate activism and the need for collective change.”
WeTransfer’s partnership with Eliasson is built upon a long-standing ethos: to grow both responsibly and profitably in order to encourage its users to make more sustainable choices and generate more impact for the creative communities it serves. WeTransfer achieved 101.2 points, its highest B Corporation score yet with more than a 20-point increase from 2020, in large part to:
- Certifying as climate neutral and reducing critical server emissions while growing its business.
- Meeting the highest standards for security and privacy, earning ISO 27001 certification.
- Launching the Supporting Act Foundation, donating over 1 million euros to more than 72 artists and organizations.
- Giving away 30% of its advertising space (~8 billion views a year) to creatives and causes, and partnering with artists focusing on climate impact and sustainability.
In the process, WeTransfer was evaluated in five impact areas – governance, workers, community, environment and customers. Businesses need to score a B Impact Assessment score of 80 or above to gain certification and are then required to maintain and improve upon their score every three years.
Source: The Lede Company
Keep up to date with the latest in media and marketing
