What Apple’s latest announcements mean for marketers
Augmented reality, an improved Siri intelligent assistant and a revamped app store are all features in Apple’s product announcements yesterday, presenting opportunities for marketers.
Billed as ‘the future of the smartphone’, the iPhoneX and the cheaper iPhone8 and 8S models boast improved display, camera and wireless charging, however for marketers the real excitement lies with the features within the iOS 11 operating system.

Apple CEO Tim Cook kicks off Apple’s September 2017 event
Apple are much less concerned about Facebook M than they are with WeChat’s in-built payment service. Over 1 bil people are now using it!