What Apple’s latest announcements mean for marketers

September 14, 2017 9:21

Augmented reality, an improved Siri intelligent assistant and a revamped app store are all features in Apple’s product announcements yesterday, presenting opportunities for marketers.

Billed as ‘the future of the smartphone’, the iPhoneX and the cheaper iPhone8 and 8S models boast improved display, camera and wireless charging, however for marketers the real excitement lies with the features within the iOS 11 operating system.

Apple CEO Tim Cook kicks off Apple’s September 2017 event

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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