What Apple’s latest announcements mean for marketers

Augmented reality, an improved Siri intelligent assistant and a revamped app store are all features in Apple’s product announcements yesterday, presenting opportunities for marketers.

Billed as ‘the future of the smartphone’, the iPhoneX and the cheaper iPhone8 and 8S models boast improved display, camera and wireless charging, however for marketers the real excitement lies with the features within the iOS 11 operating system.

Apple CEO Tim Cook kicks off Apple’s September 2017 event

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.