What content creators actually want from PRs

Finder.com.au editor in chief Angus Kidman has said pitching branded content with a ‘key message’ is among the worst crimes public relation professionals can commit when contacting journalists and content producers.

Speaking on a panel at CommsCon, Kidman said readers respond well to brands and that branded content does well on the Finder platform, but the pitches need to allow creativity.

Kim McKay, Angus Kidman, Tim Duggan, Melissa Overman and Chris Wirasinha on stage at CommsCon