‘What is this?’: Nine under fire for using wrong Olympic Rings logo
With the Paris Olympic Games underway, one eagle-eyed TikTok user has accused Nine Network of using an altered version of the Olympic rings logo.
The alleged blunder appears on the welcome screen of the 9Now app and, at the time of publication, remained in place.
Kiandra Trickett, who goes by The Original Kiki on social media, pointed out the mistake in a video posted earlier this week.
“Did I just miss an Olympic ring rebrand?” she said in the post.
“What is this? I think your designer has just created five circles that aren’t the logo.”
@kiandratrickett Surely can’t be doing that? 😂 @Channel 9 @Olympics #olympics #paris2024
The post quickly garnered traction, gaining over 4,000 likes and 150 comments and shares.
Despite holding broadcasting rights to the Olympics, Nine is currently facing controversy as a number of journalists walked off the job last week.
The five-day strike, which has since concluded, coincided with the Games’ opening ceremony and was driven by grievances over pay and job cuts.
The Olympic Games kicked off on July 26, spanning 19 days and will conclude on August 11. The Paralympics Games will follow from August 28 to September 8.
In a landmark deal earlier this year, Nine secured exclusive broadcasting rights to the next five Olympic Games in a lucrative agreement totalling $305 million. Shortly after, Nine unveiled that its premium partnership positions were fully subscribed, with major brands like Woolworths, Harvey Norman, and Toyota securing prominent roles.
Created by Pierre de Coubertin in 1913, the Olympic rings represent the five continents of Africa, America, Asia, Europe, and Oceania.
The interlocking blue, yellow, black, green, and red rings reflect the colours that appeared on all national flags at the time, signifying a common bond among nations through the spirit of the Games.
It comes as Nine announced on Wednesday that its coverage of the 2024 Olympics has continued to dominate screens, having now reached 14.8 million Australians, while 9Now has delivered record audiences since the opening day.
Jess Fox. Image via Francois Nel/Getty Images
The network’s coverage on Channel 9 and 9Gem has also reached 12.2 million.
Nine’s Chief Sales Officer, Michael Stephenson, said: “The Olympic Games are proving the power of Total TV. The audiences are huge. No one can argue that the most powerful place to advertise is across live broadcast, live streaming and on demand television.
“The live broadcast audiences are the foundation, delivering 75% of our Total TV audience. 9Now is delivering incremental reach of close to 20% and 50% of our 9Now audience is under 40. Nine and 9Now are the super couple. The best of broadcast and the best of digital.”
Mumbrella has contacted Nine for comment.
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