What makes this eye-catching billboard special
This striking roadside billboard might not seem unusual – an overly subtle but undeniably effective piece of messaging for McDonald’s.
But the display, using just the red and yellow hues that are instantly recognisable, alongside a couple of simple words, isn’t contemporary work but rather from 1983.
The ad, designed to emphasise the fast food giant’s speedy and convenient drive-through dining experience, was one of the very first billboards erected by family-run out-of-home player goa.
The Queensland company this month celebrates its 40th birthday and remains a dominant and independent operator in a highly competitive market.
Founded by the Tyquin family on 1 July in 1983, goa Billboards has evolved over the past four decades and now controls the largest roadside digital billboard network in southeast Queensland.
“We are incredibly proud to reach this milestone in our company’s history,” Chris Tyquin, joint managing director, said.
“Our success is a testament to the hard work and dedication of our entire team, as well as the trust and support we have received from our valued clients over the years.”
To mark goa’s birthday, the company has expanded its annual community partnerships program by $500,000 to $1.5 million.
The scheme gifts free advertising to local community groups and charities.
“We have a strong commitment to our community and using our available resources for the benefit of others where we can,” Tyquin said.
About time we also remove “fast-junk-food” advertising.
More important than gambling, IMO Australia has an obesity epidemic.
“The Australian Bureau of Statistics’ National Health Survey from 2017–18 revealed that 67 per cent of Australian adults were overweight or obese (12.5 million people), an increase from 63.4 per cent since 2014-15. If the current trend continues, more than 18 million Australians will be overweight or obese by 2030”
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