What the budget means for indie agencies
Kathryn Williams, founder of KMint, looks at the Federal Budget and explains what it means for indie agencies.
First off let’s remember that indie agencies are mostly small businesses by most definitions. They’ve been hammered by inflation, increasing staffing costs and cautious budgeting from clients. So they’ll have been watching for signs that the government is putting decreasing inflation front and centre.
And overall, they’ll probably have been relatively heartened at what has been predicted, even if it’s meant some of the predicted bigger plans didn’t come to pass.
Looking at the announcements last night — and without having seen all the detail — there are a few things that stand out for indie agencies:
In summary, nothing announced which will stimulate our industry via either small businesses (agencies) or big businesses (our clients).
Only inflationary measures which will inevitably prolong the economic slowdown choking our industry.
I watch a lot of china news, india, US, UK. Inflation is a problem in all countries and all countries blame their own government for causing it. What’s the common theme here? It’s global inflation.