‘What’s the future of football?’ asks NAB in latest sporting push
NAB and Clemenger BBDO Melbourne have promoted the future of Australian football with ‘Tomorrow’s Game’ campaign.
The 30-second television commercial asks players, fans and coaches what the future of football looks like with answers ranging from “there will be another golden generation” to “you’ll be told which club to support by your grandparents”.
Tomorrow’s Game features famous Australian football personalities including former Socceroo Mark Bresciano, Fox Sports commentator Simon Hill, Melbourne Victory player Besart Berisha
and Westfield Matildas star Steph Catley.
Andrew Knott, chief marketing officer at NAB, said in a statement: “This sport has such a rich cultural history across the globe and it’s incredible to see support for it growing across the country. Tomorrow’s Game is a true show of support from NAB as we look to help continue growing the game to a point that as Besart Berisha says in the film, gets it to a point where the world wants
to play here.”
Michael Nearhos, general manager of brand experience at NAB, added: “Tomorrow’s Game continues to build on NAB’s commitment to Australian sport, and through the campaign we hope to help capture the hopes and dreams of Australian football fans across the country.”
Carmela Soares, ECD at Clemenger BBDO Melbourne, said: “Being Brazilian, I grew up playing and watching football. Since moving to Australia, I’m more engaged than ever with the world-class performance of our teams and players. Partnerships like NAB and FFA are what’s making this happen.
“Imagining the future of Australian football through this lens is an exciting idea.”
The campaign will run across social, television and digital.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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As boring as a nil-all draw
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Football wins again!
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The future of football is futsal. The T20 version of football to suit the millennial (and beyond) audiences – is fast, exciting, indoors, lots of goals and over in a little more than an hour. The current football hierarchy though sees futsal as a real threat to the traditional game and offers it minimal, if no support (eg funding for national competition and men’s team pulled by FFA and no push for futsal to be included in the Olympics by FIFA.
You only need to look at the success in individual countries like Spain, Italy, Russia and South American countries like Brazil to know what a massive part of the future of football futsal is.
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Football will continue on the the present declining trajectory until skill level, coaching quality, game tempo improve a lot. And will stay on this path until the football haters show all football codes respect. And that Includes people at corporate and government levels.
I live in Tassie, an AFL state. The money lavished on cricket and AFL grounds when compared with soccer grounds it is a disgrace, biased and unfair.
More youth players should be given a shot at senior competition. Why did Brisbane Roar bring back Henriques, he is not te player he was. Do we not a young player that can do The same job.
Footballers are playing against the world and needs world quality athletes, alas these in this country are playing the parochial games that in a world sense don’t mean not much. Thanks heaps to Foxtel and SBS for their support when others are to parochial to care. Why no Football in the Commonwealth Games, an opportunity missed to get it on free to air if it is allowed.
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