Dr Mumbo

What’s in a name? Bauer bungles Richard Wilkins profile piece

Mistakes. They’re easy to make – particularly in publishing and when a magazine empire is crumbling around you.

Such was the case when a profile piece of Nine personality Richard Wilkins and his son, Christian, went to print in The Australian Women’s Weekly, which – amongst other errors – referred to Richard as Rachael.

The standfirst also muddled the family name, calling them ‘Wilkinson’, while the article referred to Richard’s (or Rachael’s) other child Estella as Estelle.

It appears the article also got actors Russell Crowe and Joel Edgerton confused.

Dr Mumbo will leave the last word to Richard/ Rachael, who said “Easy mistakes to make”.

Update: August 14, 1:56pm – Nicole Byers, group editor-in-chief/associate publisher for The Australian Women’s Weekly, provided this comment regarding the article: “There is no excusing these mistakes, which were, unfortunately, the result of human error. We extended our sincerest apologies to Richard and Christian, and they took it in the good humour for which they’re known. This is certainly not reflective of the high journalistic standards to which The Weekly holds itself, and we have re-evaluated the processes to avoid this happening again in the future.”


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