What’s the opposite of redundant?
Redundancy is rife in times of economic uncertainty. But for brands and marketers, embracing marketing science can help keep them ahead of the curve. Adam Ferrier, consumer psychologist and founder of Thinkerbell, explores ahead of of September’s MSIX event.
Being made redundant is ‘to be able to be omitted without loss of meaning or function’. Fuck! That’s a tough label to put on someone or something. In a world where people are being made redundant every day, and business models are fast becoming redundant with the latest ‘category killer’, it would be handy to be able to inoculate oneself against such an outcome.
It’s within these economically unpredictable times that we host Marketing Sciences Ideas Xchange (MSIX), now in its 9th, and most important year. Never before has a solid understanding of how marketing actually works, and an evidence based practitioners mentality been needed. Attending MSIX, and better understanding marketing sciences may actually be the very opposite of being redundant.
Attending a conference on marketing science becomes a sure fire way to both understand the present and prepare for the future, here’s why:
Sounds like being dundant is bad enough but getting re-dundant is worse.
Yet another great line up. Should be great!
Great line up! Just a note, the book “Choice Hacking” was actually written by Jennifer L. Clinehens not Robert Chatterway.
Great spot, LV!
– Neil
Managing editor, Mumbrella