What’s wrong with PR?

mUmBRELLA360logo 2012Last year’s Mumbrella360 saw a debate on the key issues facing the public relations industry.

The video highlights tackle questions including:

  • How do you measure PR?
  • Is it true that any girl with an Alice band, a golf and a MacBook can set up as an agency?
  • Why don’t PRs understand P&Ls?
  • Do you need to be an ex-journo to effectively pitch a story?
  • Why are there so few men in PR?
  • Can coverage be bought in Mumbrella?
  • Does the PR industry need to PR itself?


  • Stuart Gregor, Liquid Ideas
  • Andrea Kerekes, Access PR
  • Renee Creer
  • Lex Deasley, Pulse
  • Simone Drewry, Mango
  • Martin Lane, Focal Attractions
  • Emma Gardiner, She Goes

Public relations will be among the topics covered at this year’s Mumbrella360, which takes place at Sydney’s Hilton hotel on June 6 and 7. Discounted earlybird tickets are currently available on the Mumbrella360 website.


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