Wheels Magazine undergoes brand refresh
Bauer Media’s Wheels Magazine has been refreshed, with a new ‘contemporary clean design’.
The announcement:
Bauer Media’s oldest and most loved car magazine, Wheels, has undergone a transformation, delivering a new-look magazine for Australian car buyers.
Are the pages thicker? Taller? Narrower? Feels weird.
OK, so we used to be a mag that featured an Aussie-made Ford or Holden on every cover .
Now that those manufacturers have deserted us, we think those readers will desert our magazine.
So we have to appeal to a different demographic: hence cleaner, less shouty, muted colours, more wide white spaces, less bogan-ish.
As a consequence, feels less dense, less colourful, less content.
Will take some getting used to.
You don’t like change?