Dr Mumbo

When ACA does geography

When it comes to nuanced coverage of international affairs, Dr Mumbo naturally looks first to Nine’s flagship consumer affairs show A Current Affair.

So imagine his shock when he saw that the show seems to have misplaced the Philippines by 2,500 kilometres.

ACA’s geography challenge

According to an ACA graphic accompanying an item on call centre outsourcing, the Philippines appears to be smeared across parts of Indonesia, along with Singapore and Malaysia.

The correct location on the map was more than 2000 klicks north east.

Alternative facts on The Philippines | Source: Google Maps

But so high is Dr Mumbo’s trust in ACA, he can only assume that Google must have it wrong.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.