When UGC is easier than doing your job
Work at an advertising agency? Too lazy to come up with ideas for yourself? Why not ask the public to do it for you? After all, it worked for Doritos. But the UK and US-based the Viral Factory is taking it further, asking users of the excellent web site b3ta to give them ideas – absolutely any ideas, by the looks of it:
We viral advertising whores have convinced a big fancy company that putting money into making exactly what the internet wants would be a good thing for them (woohoo). So our question is this: what should we make with the money? What would you make if you had hundreds of thousands of lovely pounds to spend? Send suggestions to: apileofcashtospend@theviralfactory.com
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