F.Y.I.

Where To Media expands commercial team

Where To Media has appointed Miles Readman and Jordan Gelbart to its commercial team.

The announcement:

Digital lifestyle publisher Where To Media has expanded its commercial team on the back of strong growth over the past 12 months.

Now in its third year, the publisher releases more than 300 pieces of video content each month to guide viewers on ‘Where To’ spend their time and money, and has received over 20 million video views so far in 2018.

Two new hires, Miles Readman and Jordan Gelbart, will add to the company’s commercial team under the leadership of Head of Partnerships Tom Gunter, both hired under the role of ‘Senior Commercial Solutions Manager’.

Miles Readman joins Where To Media from Concrete Playground where he was Business Manager and looked after clients such as Moët, Campari, Google, The Iconic and Pernod Ricard. He has also held previous roles at VICE and Showdown (which represents Twitch in Australia). Jordan Gelbart is moving across after setting up Tribe’s New South Wales Client Partnership team, where he has been since January 2017.

Jordan was also part of Pedestrian’s Advertising and Partnerships team prior to that.

Where To Media Business Director and Co-Founder, Luke Spano, said the appointments herald an exciting chapter for the business. “Welcoming Miles and Jordan to the team means that 2019 is shaping up to be a big year for the business,” he said.

“We’ve built out the team to have a diverse set of backgrounds and experience, which allows us to build and develop a wide range of campaigns for our clients” Head of Partnerships, Tom Gunter, said Where To Media’s growing audience base across Melbourne, Sydney, Perth, Brisbane and Adelaide had led to the team’s expansion.

“The excitement from both brands and agencies at the video article format we are producing has been amazing, and we look forward to the value and extensive experience both Miles and Jordan will bring to the team,” he said.

Source: Where To Media

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